POSTCARDS.

I used a postcard style format to display some of my outcome visuals as it reinforces the concept of Archive as Invitation, transforming the imagery into something that feels participatory rather than purely visual.

Post cards are intimate objects, referencing memory, nostalgia, and personal exchange. They are held, written on, and passed between people. 

The handwritten text layered over the visuals not only softens the campaigns aesthetic but also introduces human presence. It suggests the jacket holds lived experience and intimate moments rather than functioning as a stagnant heritage garment