ritzy
palomo spain
This project involved creating a fashion fragrance film for Palomo Spain, exploring themes of fluid identity, sensuality and self‑reflection. Drawing on the brand’s romantic, gender‑expansive aesthetic, the film uses intimate movement, soft textures and close physicality to express the emotional world of the fragrance. Rather than focusing on product shots, the narrative centres on presence and desire — the quiet confidence that comes from embracing your own identity.
Working across creative direction, styling, research and on‑set support, I helped shape a visual language that feels both tender and dramatic. The film blends classical references with contemporary fashion imagery, using warm tones, lace, jewellery and painterly compositions to build a world that feels personal, expressive and transformative.
This was a highly collaborative project where I worked closely with my team to shape the concept, visual language and emotional tone of the film. I took on the role of creative director, contributing significantly to idea generation, narrative development and the overall aesthetic direction. I also played a key part in styling, helping to build a world that reflected Palomo Spain’s fluid, romantic identity. Throughout the process, I worked across research, mood development and on‑set decision‑making to ensure the final outcome felt intimate, expressive and true to the brand’s sensibility.